>>> RIP BMR <<<
BMR was de indexed a few weeks back (March 2012) and have shut down. They put up a blog post titled “Its been a great run” announcing their demise. As you would expect sites promoted with BMR lost rank, but not before making a good profit via this service, effective to the last! I guess late comers may have lost out on it which is a shame, but thats the way this stuff goes unfortunately.
For posterity I will leave my review up..
This post was originally published 14th September, but I re-date it when it is updated.
I recently signed up for the free trial on Build My Rank. You get 10 free posts to try the system before… you guessed it… the price goes up… never to be repeated offer… unless you have a large enough IQ to realise you can sign up with multiple mail addresses, in which case you not only get the offer a second time around, but another 10 freebies too. These sales tactics are so tedious.
One thing Build My Rank stipulate is that you must use original content, no spinning allowed.
To hell with that I thought, my general rule is never to give away anything that even remotely resembles decent content, especially when you are paying for the privellage, much better to catch your own domains IMO.
So, I duly whipped up a portion of spammy delight and fired it off to Build My Rank, and was surprised to find that 9 of them were rejected for being spinners.
Mein Gott! I thought, they must have real human beans behind that interface, real people… that… that actually give a flying fu shit about their network! Well, there is a turn up for the books!
Anyway, human beans or not, I was not about to hand over my precious verbage and decided to leave it alone. BuildMyRank is not scaleable, it needs a spinner, crap is king etc etc…
At the end of my trial I had a quick final mooch around and saw my solitary post sitting on a PR6 domain that, for a splog was pretty well looked after.
A fairly slow post count (for a splogathon) going out each day, 1-3 articles. I guess that is the constraint of not being able to spin!
So, after being pleasantly surprised and interested by this little gem I signed up and ordered 130 posts to be written by them.
BuildMyRank charge $2 per post and they are auto approve. You can choose to manually approve them yourself if you want, but to be frank, as long as they contain the title and anchor I specify I couldnt give a hoot what the wrapper looks like, so I just let them go out on auto pilot.
I started this review having spent $260 on 130 outsourced posts. Happy with those I subsequently spent another $250 on 125 more, so that is $510 plus the monthly fee of $59
$569 (now up to $1200 ) is a lot of money to be squandoring on splog juice, it will be interesting to see how well these do. (initial signs are good which is why I added more sites / invested more money).
It will be very interesting to see if the rest of the network is anywhere near as good as this first site (I have added a graphic below shoing the first 18 posts distributed by PR).
I am primarily testing (80 of the 130 posts) these out on a page that ranks #100 for its keyword (already up to #19, but now the real work begins!) and is quite competitive. This page is on an established site that ranks for related terms. It will be an interesting one to watch.
The other 50 are going out on a site that is stuck in the mire, but that is not a good test as I have all manner of garbage being heaped upon that site at the moment.
One feature that I really like with BuildMyRank is the transparency within the system. Reports measure the number of posts that are indexed and also show you page rank distribution (I will post screenies once I have more data to share). I have not seen any other network do this, probably because their stats would be so poor. The fact Build My Rank are providing this data shows a highlevel of confidence in their own quality.
Below is one of their measures which shows the distribution of posts by Page Rank across their network. This only shows 73 live posts, but so far its a reasonable distribution, and, all the posts are indexed in Google:
I have another 250+ posts in their system. Some projects / URL’s have 70 posts pointing at them, so when I come to update the above graphic it should give a reasonable overview of network quality.
So, in a nutshell they continue to build thier network and monitor indexing rates. Indexing rates are not something I have seen other networks make available, but BMR publish a measure of it in their dashboard.
I remain pleased with Build My Rank. Their interface is slick, they have people working on it who seem to know what they are doing and it is certainly distinct from other networks. Thus far I like it.
Below are Some Updates I Posted:
Updated 21st September: PR distribution not looking quite so favorable now I have more posts out (93):
Most of my posts have not been sent yet, but Im already seeing good results on one of my main keywords having moved from nowhere (outside top 100) to position 11, I should hit the front page next week. This term returns 5.5 million results and has some strong contendors on the front page, If I can get position 5 I will he happy, that should provide a reasonable income for the time and money invested.
I also asked the guys at Build My Rank a couple of questions which I am going to post for you:
Me: Can you tell me how many new sites you plan on / are adding to this network and whether you have an upper limit in mind for these blogs. By that I mean, are you going to keep going and going posting thousands of links to these things which will result in partial indexing, or are you going to stop when a site reaches a certain limit (like Blog BluePrint state they will).
BMR: Right now we’ve got 750 domains and we add more every month. Some blogs get disabled because the indexing rates aren’t what we’d like, page rank drops, etc. We’ll work on those until the metrics improve.
As for post counts, right now the most posts any one blog has in our network is 110 so there’s a long way to go. Because we don’t accept a bunch of spun content our blogs don’t get hammered everyday. The primary concern for us will be when the indexing rates drop for blogs. That could happen when they have 50 posts or 500. That’s our sign to disable that blog and get to work until things improve.
Me: Would you mind if I re-posted your comments about indexing / number of domains in my review of your service?
BMR: Well the # of domains is a fluid number. What you post today will be out of date in weeks. Might be better to use something like close to 1000 domains. Because we’ll be there sooner rather than later.
Updated 28th September: I now have 169 published posts, 215 queued and another 50 on order:
I am seeing improvements on the sites and keywords I am targeting with this system, but as I am using a slow drop (1-3 posts per day) it will be some time before the final results are in.
If you read my LinxBoss Review you will know that I cut that test short and decided to put the money into BMR instead. I complained that after a month of using LinxBoss I should have been collecting some longtails on that site. Since sending BMR posts to the same site I have started to see results. Of course, that site still has LinxBoss links pointing at it, and you could argue that the increase in ranking on that site is due at least in part to them, but I am pretty sure that the benefits I have seen on that site are from BMR. I am also sending links to another domain that is one year old. This domain has had some work done on it in the past, has PR and links but has never really ranked / made any money. That test will be an interesting one, but I think it will be a month before I can report back on that.
The site that was “stuck in the mud” has now moved up one position to #4, though I think that was due to another site losing position more than me gaining it. I also started adding content to that site as it is pretty thin and probably needs some more onsite work to get past the sites above it.
I have added more sites to BMR, two new sites and one aged site that I want to try to get earning. The aged site will be of most interest, it is 12 months old and I have a group of 5 keywords I want to improve rank on, and of course attract more longtails. I wont be tracking SERPs so much on that site so much as overall traffic and income.
The term that I was ranked outside the top 100 on made it to the front page and is currently fluctuating between #8 and #10. I am still hoping for top 5 on that term, and in terms of BMR submissions, I am less than half way through the queue for that site. Traffic has improved on that site, I seem to be getting more longtails for it.
Updated 15th October
I now have 400 live posts and 73 left in the queue and have just ordered another 230 260 posts from Build My Rank.
In terms of the PR distrubution, you can see the latest pie chart below:
Still a good PR distribution. I am still happy with the service, and have a little more to report on the results:
The site i was stuck at #5 for proved really tricky. There are some big sites above me that I was trying to slip past on the strength of better targetting. I know for a fact they have been spending a lot on SEO as their agents keep trying to buy links from me. I was using Build My Rank as a top up to everything else I was doing on this site, but it just would not budge, until yesterday . I have managed to leap frog a few sites from #5 to #2, though it is still bouncing around a bit. Also, as Build My Rank is a blog network, my posts will be slipping into the archives, i.e. no longer on the PR’d homepages. I am going to leave this one alone for another week now, and consider buying another 50 posts for it in another couple of weeks.
The other competitive term I was after for a different site, for which I said I would be happy with a #5 position is also stuck. I quickly went from nowhere to the front page, but have since fluctuated between #10 and #8. I still have more posts to run on that site.
However, I should point out that these posts have not drilled only the core terms, I always vary anchor text and mixed various permutations of the terms into the posts I bought. Whilst that second site has not achieved the rank I had hoped for on the specific terms, longtail traffic has increased substantially and so have my earnings. In terms of ROI, the work done on that site (100 BMR Posts costing $200) has paid dividends.
The site that was sandboxed is still sandboxed, that was perhaps an ill judged experiment.
The newer sites I added have responded quite well and I am making a few sales of those now.
Overall, things have worked out pretty well so far, but going forward I am going to do things differently.
Updated 04th November:
I think this will be my last update on this scheme, at time of writing I have over 1000 live posts and over 400 queued. The PR distribution is shown below:
I think 1000+ posts is a good sample and gives a good indication of the network as a whole.
I have now added a load more domains to the system. My plan is to send 50 posts each to a load of niche sites to try and move them along a bit.
I have been trying to outsource writing with limited success. I will persist with that but finding authors on a budget is never easy, particularly when you want to target tricky longtails. I have some good writers who only post a few per day, and some not so good writers who struggle to get their stuff approved. I think going forward I will use a mix of my own writers and those from BMR.
In terms of results, the domain I thought was “stuck” around #5 and was not worth spending more time is still hovering around #2 and I have started posting for that domain again using my outsourced writers. I now know its is only a matter of time before I take #1 on that term.
The more competitive phrase I wanted #5 on is still floating around #7 – #8 and I am not going to push that term any more. On that term there are over 15 million results reported in Google, the front page is covered in phrase matched PPC adds and titles from organic results. The top 7 results are PR4 – PR6 pages on PR5-7 root domains. I am sure I could take #5+ using BMR but the ROI is better in going after more longtails. In total I have over 120 posts published for that site now, not all on that one term, and not all to that page, but a good mix of terms to different pages. The results from that have been very good and I have probably recouped my total BMR investment just from that one site in the first 10 weeks or so. So, I did not get the results I wanted on that specific term, but in terms of longtail traffic and income, results have been excellent.
Another older site I tried to move back up the SERPs from #10 is at #7 with only a few posts sent.
Another older domain I loaded which was not making any money before started earning again, I will persist with that one.
Update 07th November: BMR Closed!
A couple of things have changed recently with BMR. First the time to complete outsourced orders increased, clearly they had a lot on. Then the price of outsourced orders went up 20%.
BMR always primised to keep the post rate to their network reasonable by adding more domains to the network, but the fact is, there is a finite supply of PR’d domains on the market, and then there is the issue of acquiring more IP’s etc to host them on.
So, it seems that in order to keep their promises about maintaining quality they are closing to new members for a while. When they re-open they may have a tiered pricing plan, with post / domain limits depending on your plan.
This will be a bit of a pain for me as I now have a lot of posts and domains in the system, but I guess its only fair to pay in line with usage.
BMR have set up a waiting list, Im sure they will be back soon.
Below Are Some General Observations:
Link Placement: As BMR posts “the excerpt” to the front page on most blogs, only the first part of your post will appear on the homepage. For that reason, it makes sense to try and add your link in the first part of your post to get your links on the homepage / category pages, as per Shanes suggestion in his own Build My Rank Review on RichQuickReview.
None Indexed Sites: I have seen a couple of posts that have not been indexed in Google despite being live for a couple of weeks. Not good given the cost of the things. I managed to track one of these sites down (It is not possible to find the others as they are not indexed…) and found that that cached page was a GoDaddy expired domain page. My guess is that the other non indexed pages are similar, i.e. expired sites that have not been indexed. It would be better if BMR were to allow the sites to re-index / cache before posting, but as they need content for the new sites I guess its a bit “chicken and egg”. To be clear, the site I found is indexed in Google, but it has not been re-indexed / cached for some time, and will no doubt take a while to get going again. This does show that BMR are adding new sites to the network (this one was PR3), but also shows that sites are going straight from the drop into the network and may take time to “take hold”.
Quality of Content: I have now spent around $860 on posts with BMR at $2 each. Having looked at a few of these it is pretty clear they are non native English (which is to be expected at that price). I think going forward I will look to find my own off shored writers for this. BMR allows you to create author accounts for your own outsourcers and it should be possible to get similar posts done for $1 each, but I know from experience finding and retaining writers is a real pain.
Risk: As with any link racket, if the BMR network gets de-indexed then all your (my) money will go down the gurgler and sites will lose their rank again. That is the chance you take with these networks. Of the publicly available networks, BMR is the most secure in this regard. They have a more varied outbound link profile, original content etc. but they are by no means bullet proof. You pays your money and take your chances.
How I Plan To Use Build My Rank In Future
I will continue to use BMR in two ways:
1) To launch new sites, where I need fewer better links in the first few months of a sites life. The new sites I added to BMR have responded well, had I hit them with higher volumes from the cheaper spin and submit services they would probably have hit a filter / been sandboxed. As it is, they are making money.
2) Sniping profitable longtails. I am going to move away from trying to get higher level keywords with this tool. BMR gives you a lot of flexibility with the keywords you can target, and it makes sense to take advantage of that, whilst using less flexible products to drill away at the higher level terms.
Updated 18th Januray 2011
Ok of the two methods I tried above:
1) Using it to introduce new sites: I have seen little benefit from doing this vs lower quality methods, and would not particularly recommend using BMR on sites that are not already ranking, not if you are focussing on short term ROI at least. I am sure that when the sites eventually start to rank they will do better then they would have without BMR, but, if you have a lot of sites you can potentially promote and a finite amount of posts you can make, then I would suggest the second option.
2) Using it to pick off keywords on established sites works extremely well. The flexibility and comparitive quality of this network vs its competitors means you can boost specific keywords quite easily. This is where I have made most money with this system. Checking stats (traffic, rank, conversion rates) of terms on older sites for which I am not ranking #1 and re-visiting them.
If you found this review helpful and are going to take BMR up on their offer of 10 free trial posts, please Use My Affiliate Link and Reward Me With Scheckels while your at it
Current Rating for Build My Rank: